Saturday, August 25, 2012
A few years ago, Dr. Charles Zech, Executive Director of the Villanova University Center for the Study of Church Management, completed a survey for the International Catholic Stewardship Council (ICSC). The survey looked at best practices in parish stewardship. What worked and what didn't?
Dr. Zech found that parishes using five or more methods of communication to teach stewardship experienced significant increases in critical areas of parish life: 14% increase in treasure, 19% increase in volunteer time, 10% increase in spiritual time, and a 30% increase in outreach time. That's amazing! The study also found that the majority of parishes relied on the bulletin for stewardship communications (93% of parishes surveyed), while only 41% employed a website containing similar messages. Websites and newsletters were the most effective ways to communicate stewardship.
According to a survey released on May 30, 2012 by GreyMatter Research Consulting on church websites (www.greymatterresesarch.com/index_files/Online_Church.htm), there are three types of visitors to church websites. In the 30 days before the survey, those who:
1. Regularly attend that particular church looked at the church website. (64% of visitors)
2. Attend another church regularly looked at another church's website. (31% of visitors)
3. Do not attend any church regularly looked at a church website. (5% of visitors)
Pages commonly visited on church websites are times of services, activities offered, map/directions to the church, available videos, audio clips and those defining the churches' beliefs. What is your church's web address? Does your church offer these services on it's website? How easy are they to find for someone who has never visited or heard of your church? Enlist someone unfamiliar with your church to analyze the website for you to give you ideas for improvement.
My next post will look at ideas and sample websites for drawing new visitors into the website. Check back soon!
Blessings, Julie
Wednesday, August 8, 2012
To Post or Not to Post...
More Catholic parishes are embracing the internet and digital communications as another form of communicating with parishioners, anyone interested in the Catholic faith, and those who might be "church shopping" in the area. Whether a parish is revamping their website, starting a Facebook page, blogging, and/or tweeting, social media has become something parishes find critical, especially when trying to reach youth and young adults.Our Sunday Visitor recently held a webinar called Social Media for Pastors and Parishes: More Than Friends, Creating Meaningful Relationships, and it was one of the best attended yet. Our speaker, Domenico Bettinelli, Jr., Creative Director for Pilot Media Group with the Archdiocese of Boston, answered several questions from participants about security, guidelines, protecting the parish from liability issues, and more. Those are questions Our Sunday Visitor frequently hears as well when we work with parishes to launch new websites .
For those wanting some guidance on terminology, setting appropriate boundaries, dealing with difficult "fans", examples of codes of conduct, and other helpful tips, the United States Conference of Catholic Bishops' Department of Communications issued a document called Social Media Guidelines. It was published in 2010, and is full of good information. http://www.usccb.org/about/communications/social-media-guidelines.cfm
For those reading this who are located outside the States, check to see if your Bishops have issued a similar set of guidelines. If not, there are certainly some good rules to follow at the link above.
Over the next couple of posts, I'll pass along some links to great parish websites, Facebook pages, other social media examples, and good resources for accomplishing this in the limited time of a parish staff person. I also address why a parish should incorporate multiple media forms in their communication plan.
Stay tuned...I'm heading back to the vineyard. See you there!
Tuesday, May 15, 2012
100 Years Old...A Milestone for a Church Tradition
Our Sunday Visitor has been in the vineyard for a Century...that's our mission. Hope to see you there too.
http://www.osvoffertory.com/LinkClick.aspx?fileticket=wL_JWdoJ7O8%3d&tabid=359
Wednesday, March 21, 2012
Heading West and A Stewardship Resource
Wednesday, February 8, 2012
Just Starting Stewardship?
I frequently get the question from parishes about what they should do first if they are just starting to teach stewardship. Actually, I've not heard of a parish that isn't "doing" stewardship in some form already, they just needed to identify, organize and strategize their efforts! This was true of the parishes at our Stewardship Institute as well. I sure hope I gave them even half of the ideas I learned from them.
Take for example, Frances from St. Joseph Church in Spring Branch, TX. She is a wonderful woman and their parish is doing something interesting with evangelization in the local neighborhoods. I urge you to look at their website, and check back frequently as their new program takes place called Neighborhood Net. Their address is http://www.stjoseph-honeycreek.org/. They even have a quick link on the right that contains a funeral planning guide which I thought was well thought out.
If you think your parish is "just starting" stewardship, take an inventory of the efforts you have underway in the areas of 1) personal or lay witness, 2) commitment from parish leadership, 3) hospitality/evangelization and outreach, 4) communication and education, 5) time and talent recognition, recruiting and training, 6) stewardship of treasure, and 7) accountability. These are the 7 Steps to Success as outlined in Appendix IV of the Bishop's Pastoral Letter on stewardship. After you've done your inventory, then give me a call, or send me a comment through the blog and we can discuss your "next steps"! I'd love to hear from you.
Back to the vineyard. Take good care.
Tuesday, January 17, 2012
The Importance of Personal Witness
Did you think I'd forgotten about you? Never. Just running behind my friends.
I did a workshop for a local parish on Saturday, and a topic that seemed to strike a cord with them was lay witnesses, and not just having them (parishes definitely should...read on), but when, where, and who should do the presentations.
In Best Practices in Parish Stewardship (Zech, Our Sunday Visitor, 2008), Dr. Charles Zech reports that parishes utilizing lay witnesses experience 11% more treasure, 9% more volunteer time, 11% more time spent on spiritual activities, and 17% more time spent in outreach than parishes who do not use lay witnesses! In fact, the biggest increases were experienced by parishes scheduling testimonials at times other than at Mass. (That doesn't mean you shouldn't do lay witness presentations at the appropriate times at Mass, it means you shouldn't ONLY do them at Mass.)
You might be thinking to yourself, "What other opportunities are there?" Certainly putting witness stories and quotes in the parish newsletter, annual report, or ministry booklets, video-taping those involved in ministries and uploading to the website, and/or showing before parish or school meetings. You might even think about having someone talk during the parish festival or picnic!
Many non-profit organizations are familiar with the success of lay witnesses and include such testimonials in their end-of-the-year appeals for financial gifts. People want their money to make a difference, and will give where they recognize lives are changed. Certainly lives are changed in our parishes!
The best stories are those of current disciples serving in parish ministries. You know them...they're the passionate, prayerful ones who other folks seem to respect and listen to. Don't overlook children or young adults as they can be effective and inspirational. Consider all ages and races of parishioners. Talks can be given on financial giving, serving, spirituality, and inviting among other topics. Be sure to have the witness share a bit of their struggle to prioritize their finances and/or time in order to make their sacrifices work, and how rewarding it is for them emotionally and spiritually.
Definitely preview the talks beforehand to ensure there isn't an underlying theme of "giving in order to receive more" as we all know God's rewards are not always financial! Below are some links to diocesan websites with resources for lay witness presentations including some in Spanish.
http://www.oc-foundation.org/page.aspx?pid=402 - Diocese of Orange
http://dioceseofcleveland.org/stewardship/stewardship_docs/stewardshipmanual/Sec3.0Manual.pdf - Diocese of Cleveland
http://oakdiocese.org/ministries/stewardship/best-practices/value-of-lay-witnesses - Diocese of Oakland
And pages 42-51 of the entire stewardship manual of the Diocese of Charlotte at http://www.charlottediocese.org/images/main/development/stewardshipmanual_2010.pdf
Please share with us some of your parish lay witness best practices by commenting on this post for all to see! I'd love to hear from you.
Back to the vineyard. Please, you go, too!
Tuesday, December 13, 2011
Steward Leaders Among Parishes
An Archbishop Murphy award designation is a goal worth striving for because of the results these parishes experience in the life of their communities. I've listed the past winners below, along with their websites. Each has something to offer those who are seeking, and many contain bilingual resources.
1. St. Francis of Assisi Parish, Wichita, KS - http://www.stfranciswichita.com/
2. St. Joseph, Downingtown, PA - http://www.stjoesdtown.org/
3. St. Charles Borromeo, Boardman, OH - http://www.stcharlesparishboardman.com/
4. St. Matthias, Somerset, NJ - http://www.stmatthias.net/
5. St. Anne, Columbus, GA - http://www.stannecsg.com/
6. St. Luke the Evangelist, Houston, TX - http://www.stlukescatholic.com/
7. St. Michaels, Olympia, WA - http://www.saintmichael.org/
8. Blessed Trinity, Ocala, GA - http://www.blessedtrinity.org/
9. St. Thomas More, Centennial, CO - http://www.stthomasmore.org/
10. Immaculate Heart of Mary, Cincinnati, OH - ihom.org
11. St. Pius the Tenth, Greensboro, NC - http://www.stpiusxnc.com/
12. Queen of Peace, Gainesville, FL - http://www.queenofpeaceparish.org/
13. La Purisma, Orange, CA - http://www.lapurisma.net/
For more information on the Archbishop Murphy and other ICSC awards, including criteria and applications, visit their website at http://catholicstewardship.com/parishes/parish-stewardship-awards .
It is quite busy in the vineyard as we prepare for the coming of our King! Why don't you go too?
Tuesday, December 6, 2011
A Great Stewardship Resource
I recently learned that my good friend Sue Erschen, from the Archdiocese of St. Louis, will be retiring at the end of this year. She is an inspiring source of knowledge for me personally, as well as hundreds of parishes and dioceses around the world. Her talents and passion for the Church, teaching and writing merged perfectly into her role as Director of Parish Stewardship for the Archdiocese. And she uses her talents extremely well to make a return to the Lord! Through the amazing fount called the Internet, Sue has placed all sorts of resources, both practical and spiritual, to help parishes and other diocesan directors in need. If you've never been to their website, I encourage you to visit as you are sure to find something you've been looking for, written in a down-to-earth manner you will like. http://archstl.org/stewardship
I'm excited for Sue, and know that we'll remain in contact as she will continue doing webinars and articles for Our Sunday Visitor. Sue is truly a good and faithful steward of God, a dedicated worker in the Master's vineyard! Why don't you go, too?
Wednesday, November 23, 2011
Adverbs for Advent
It's at this time of year that adverbs are most on my mind...I'm just more reflective I guess. Certainly (no pun intended) those that spring to mind are gratefully, joyfully, humbly, peacefully, prayerfully, excitedly and purposefully. All good things. However, an examination of conscience also finds, hurriedly, impatiently, judgementally, sarcastically and angrily. Ouch.
This Thanksgiving and Advent, I'm making a conscious effort to focus on living the good adverbs so my heart and soul are ready come Christmas.
On a separate, but related note, my good friend Leisa Anslinger, sent me a link today to a Jewish folktale called The Special Ingredient about preparation in a way we don't often expect. I realLY enjoyed it and I hope you do too. http://www.nccl.org/Resources/Documents/CL%20Weekly/2011/The%20Special%20Ingredient.pdf. I wish you all a wonderful Thanksgiving and a spirit-filled Advent!
There's lots of activity in the vineyard lately. Can you go too?
Wednesday, November 16, 2011
Where is Your Parish Going?
Does your parish have a direction? I refer to this as a "point B" for the next year. Today we are at "point A" in our community and our programs. What is the "point B" we are aiming for this year? A typical response has been "we have a mission statement and we try to act according to the mission". While this is very important, the mission statement is likely not clear enough to direct our actions for the next period of time. We need goals for the next year in regards to the priorities we want to set. This may include capital improvements, but also must include something about how we are changing lives both within the parish and externally. And it needs to have a measurable endpoint ("point B") so we gain the sense of direction and accomplishment.
As good stewards we know we must return with increase. Can we determine if we have done this as a parish over the past 12 months? What should we do to increase or improve over the next 12 months? With the plan we can engage our parishioners in the direction of our parish and rally their support for our future goal.
I am personally motivated when I find a way to help my parish move forward. I feel at loss if I don't know what the direction is or when sadly there is no direction. I have been a member at parishes where the only sense I had was that we were maintaining our activities week after week. Not motivating at all!
So what is your "point B"? Where is your parish going?
Tuesday, November 8, 2011
Clever Annual Stewardship Video
The link to watch it on YouTube is: http://www.youtube.com/watch?v=KzOX3eywOoI&feature=colike . You can also search for it called Seton Engaged.
Short and sweet blog post today. The vineyard work has really picked up! Why don't you go, too?
Truly An International Catholic Stewardship Gathering

Friday, October 28, 2011
What a week!

Tuesday, October 25, 2011
Stewardship and Web Sites: OK is not Enough!
There are many wonderful examples of engaging and useful parish websites across the United States. Oh the other hand there are also many sites that are poorly organized, and rarely updated. If we are not using our websites as an integral part of our parish communication plan, we are poor stewards of this resource. In addition we are missing a key component for education and communication.
In researching his book “ Best Practices in Parish Stewardship”, Chuck Zech determined that a newsletter is the most effective way to communicate with parishioners, and web sites were the second most effective.
Why then do we leave the web site to fend for itself?
Key challenges include staff time, and technical knowledge. Parish leadership must also recognize the web site as one of the key tools for the parish and apply the appropriate priority and planning for the web site.
St. Anne parish in Columbus, GA is one of the exceptions. They converted their web site to a system they are able to maintain and update. And they have created a site that incorporates both important standard information PLUS a section devoted to stewardship topics and how to get engaged at the parish. They have been good stewards of the website itself while also using it to enhance their overall stewardship efforts with parishioners.
The Archdiocese of Boston Secretariat for Media team researched all the parish web sites to assess the quality and effectiveness of web sites across the Archdiocese. Based on their research there and other work to evaluate web sites they developed recommendations for what makes a great parish website and subsequent designs and guidelines for web site templates.
At ICSC today, an attendee who is part of his parish stewardship board put it accurately: “Our web site is OK. We saved some money on it but we have a very difficult time updating it and it could be better. If we focused more on making it better and a little less on saving money, think how many lives we might touch…”
What do you think?
Friday, October 14, 2011
Best Practices in Parish Stewardship
A subcommittee of the ICSC Parish Stewardship Education and Services group was asked to assist with the composition of survey questions, initial analysis of data, and to conduct focus groups in order to prove the survey results. That was really a fascinating project to be part of! The data was published in 2008 by Our Sunday Visitor, with Dr. Zech as the author, in a book called Best Practices in Parish Stewardship. It is a book I keep on top of my desk, and my copy contains quite a bit of underlining and my scribbles as well as sticky note flags throughout.
On November 2, 2011, Dr. Zech will present a 90-minute, interactive, webinar (part of a 12-webinar series to earn a Certificate in Church Management from Villanova), called Stewardship Best Practices at 2:00 pm Eastern, and again at 7:00 pm Eastern. Anyone can attend this webinar to learn more about these best practices and hear Dr. Zech's insights. There is a $99 registration fee per computer connection, so you can gather your entire stewardship committee to view it and even ask questions to Dr. Zech, all without leaving the parish office or incurring travel expenses! The link for more information on the webinar, including how to register, is: http://www.osvoffertory.com/CustomerResources/Calendar/tabid/230/ModuleID/821/ItemID/214/mctl/EventDetails/Default.aspx
If you haven't attended a webinar before, it's a great way to learn without traveling, and you participate over the internet from any computer at work or at home. Many companies now provide webinars, or use the web-presentation method for on-the-job training, organizational updates and so on.
I hope you'll join us on November 2! We'd love to have you "in class" with us. We'll, back to the vineyard. Why don't you go, too? Until next time...
Friday, October 7, 2011
A Wall of Vocations

Wednesday, October 5, 2011
Can't hear him enough...
As Auxiliary Bishop of Green Bay and Pastor of a large parish, Bishop Morneau can no longer present as much as he used to giving stewardship talks everywhere. However, we recently shared a flight from Minneapolis to Boise as we were both going to speak at the same regional stewardship conference. We updated each other on what had been going on in our lives, told stories, and joked as our flight was delayed. Over the next few days, we had the opportunity to be in the same group of people laughing, learning, sharing and enjoying Idaho hospitality. Bishop Morneau even gave me an autographed copy of his book of poetry on my birthday (which occurred while we were in Boise), although the time together is the gift I'll hold close to my heart the most.
Bp Bob (how he signs his books and notes) is a sports-lover, poet, avid reader, jokester, and obedient servant of God. You can't help but love him! I am uplifted and feel myself drawn closer to Christ by listening to his words. Fans idolize athletes. They want to be just like them, buy the same car, eat at the same restaurants, and just BE in their presence. Well, Bp Bob is someone to follow, to emulate. Even though I can't see myself becoming a Packers follower anytime soon, Bp Bob is one of my heroes.
If you are not coming to the ICSC conference in Orlando this month, through the miracle of technology, you too can hear his thoughts. I was thrilled to learn that his parish posts audio of his homilies online within their parish website. Here is the link...enjoy! http://www.gbres.org/about/pastors-page/
OK, back to the vineyard. You go, too, after you listen to Bp Bob of course...
Thursday, September 29, 2011
Parish Hospitality - Is Yours a Hit or a Swing and a Miss?
Great hospitality doesn't happen by accident. It takes a conscious effort and strategy. Be sure to consider all parishioners (ages, ethnicities, physical abilities, emotional needs, etc.) in your planning! One weekend while visiting friends in Minneapolis, my husand and I attended Mass at a parish that offered cloth bags in the vestibule for use by parents of small children. In the bags were religious coloring books and a few crayons, snack packages, toddler picture books of Bible stories, rosaries with very large beads, and other items to occupy the little ones during Liturgy. Parents repackaged the items as neatly as they could and returned the bags to a special rack in the greeting area after Mass.
When I discussed this with our friends, they told me there is a committee of parents and grandparents who meet once a week to cleanse the beads and books, wash the bags, replenish snacks and broken crayons and get the bags ready for Masses again. I have to confess that during Mass I was so amazed about how well behaved these children were (and there were a lot of them,) I kept looking around to see what they were doing, and totally forgot why I was there, i.e. worship! This hospitality ministry keeps little ones content and occupied, their parents feel welcomed and encouraged to bring their children to Mass, and attendees, except me, can focus on Liturgy with fewer child eruptions.
Does your parish have a hospitality committee? Do you have lots of different endeavors in order to involve as many folks as possible? What are you doing to foster the feeling of belonging in parishioners? What efforts could be done better? What would you never do again? If your parish hospitality needs a boost, what are two or three new practices you could easily implement within the next few months? Then in six to eight months, implement two or three additional ideas, and so on. Be sure to measure your results too! Is what you're doing working? Why or Why not?
Well, I'm heading back to the vineyard. Please share your "vineyard" stories; I'd love to read them...you go, too.
Monday, September 26, 2011
My introduction to the ICSC

After setting up our exhibit booth for Our Sunday Visitor, I went to a presentation given by Monsignor Joseph Champlin and a couple named Dutch and Barbara Schultz to learn more about this term. I was astonished to discover that stewardship, the way of life, is how I was raised, how my husband and I strive to live, and I didn't have a clue. We were "unconscious stewards" I like to say. This was definitely a turning point in my life...one of those "Ah Ha!" moments.
At the conference, I was most impressed with the people; they were warm, spirit-filled, giving, welcoming, eager to learn and happy to share their knowledge and experiences with others. That's true today too! I remember in particular, the folks from Christ the King Parish in Jacksonville, Florida. Hospitality is one of the keys to a solid parish stewardship foundation, and this parish had it down pat. Since this was our first time attending and exhibiting at the conference, the Christ the King contingent adopted my co-worker, Sharon Kaiser, and I, checked on us often to make sure we were ok, and brought us candy from the other exhibit booths. To this day, I still fondly think of that group when I attend the annual ICSC conference.
What grade would you give your parish stewardship efforts? Need to inject some new ideas and enthusiasm into your committee? There are LOTS of good resources, opportunities for networking and workshops on hospitality and other important stewardship topics at the 2011 ICSC conference in Orlando. I hope you'll join me and the over 1,000 other stewards from around the world who will be there. The dates are October 23-26 and you can find more information at http://www.catholicstewardship.com/. Please be sure to stop by the Our Sunday Visitor booth so I can meet and personally thank you for following the blog. In fact, I'll even be blogging from the conference, so be sure to check back frequently for live updates from me and some of my co-workers about what's new and exciting, and what we learn each day.
Well, back to the vineyard. You go too...how about the vineyard in Orlando in October?